Finance Rave was created to make money easier to talk about. Gen Z has access to endless financial tools and content, but still lacks safe, honest spaces to discuss real money decisions. Instead of building another finance seminar or advice platform, we placed the conversation inside something familiar — a run club. Our first activation, The First Lap, turned a 5K run into a low-pressure space for conversations around spending, saving, guilt, habits, and financial anxiety. Through run bibs, confession chits, money bingo, a spending wall, zines, stickers, and event collaterals, finance became more social, human, and approachable. What began as a run became a shared moment of reflection.

IKEA HAS ALWAYS BEEN KNOWN FOR MAKING DESIGN ACCESSIBLE, FUNCTIONAL, AND DEMOCRATIC. ATELIER BEGINS WITH THAT SAME FOUNDATION, BUT ASKS WHAT HAPPENS WHEN THE HOME IS NO LONGER TREATED AS A NEUTRAL SPACE, BUT AS A PERSONAL STATEMENT. THE INSIGHT WAS SIMPLE: PEOPLE DO NOT JUST WANT FURNITURE THAT FITS THEIR ROOM; THEY WANT OBJECTS THAT REFLECT WHO THEY ARE.ATELIER BY IKEA IS A SPEC PROJECT BUILT AROUND THIS SHIFT — FROM ASSEMBLING FURNITURE TO EXPRESSING IDENTITY. THE CONCEPT OF SCANDINAVIAN MAXIMALISM BECAME THE VISUAL AND VERBAL WORLD: PRECISE, CRAFTED, AND INTENTIONAL, BUT LOUDER, BOLDER, AND MORE EMOTIONALLY EXPRESSIVE. A COMPLETE IDENTITY SYSTEM WAS CREATED ACROSS LOGO, TYPOGRAPHY, COLOUR, PATTERNS, PACKAGING, OOH, POP-UP EXPERIENCES, AND ATELIER SOCIETY. THE PROJECT DOES NOT REINVENT IKEA’S DESIGN BELIEF; IT REVEALS A MORE EXPRESSIVE FUTURE WITHIN IT.

IN FINTECH, TRUST HAS TO MOVE AS FAST AS THE TECHNOLOGY BEHIND IT. NUMATIX IS AN ALGORITHMIC TRADING PLATFORM BUILT TO TURN MARKET COMPLEXITY INTO SHARPER, DATA-LED DECISIONS. THE IDENTITY WAS DESIGNED TO BALANCE FINANCIAL CREDIBILITY WITH TECHNOLOGICAL INNOVATION, MAKING THE BRAND FEEL SECURE, INTELLIGENT, AND PERFORMANCE-DRIVEN. INSPIRED BY ALPHA — THE SYMBOL OF MARKET OUTPERFORMANCE — THE IX MARK REPRESENTS NUMATIX’S AMBITION TO CREATE SMARTER GROWTH AND KEEP MONEY PERFORMING AT ITS BEST. THROUGH SHARP GEOMETRY, CONTROLLED GRADIENTS, NUMAFLUX, AND A PRECISE VISUAL SYSTEM, THE BRAND COMMUNICATES SPEED WITHOUT CHAOS, INNOVATION WITHOUT RISK, AND FINANCE WITHOUT LOSING TRUST.

THE WHOLE TRUTH: NEXT GEN RANGE TAKES SOMETHING KIDS ALREADY LOVE — OPENING A SNACK AND FINDING A SURPRISE — AND USES IT TO TELL THE TRUTH INSTEAD OF HIDE IT. WHILE JUNK FOOD BRANDS USE CARTOONS AND SCHOOL-BAG CULTURE TO SELL SUGAR AS FUN, THIS CAMPAIGN TURNS THE SAME BEHAVIOUR INTO A CLEANER, SMARTER EXPERIENCE. EVERY PACK OPENS WITH A “TRUTH NOTE,” PLAYFUL DOODLES, AND STATIONERY-LED TAKEAWAYS THAT KIDS WANT TO COLLECT AND SHARE. PARENTS GET TRANSPARENCY; KIDS GET DISCOVERY. THE RESULT IS A KIDS’ NUTRITION RANGE WHERE HONESTY BECOMES THE FUN PART, NOT THE BORING PART.

The reality of street culture in cities like Mumbai and Delhi isn't pristine—it's fast, textured, and physically demanding. Gully Labs built the Baaz (Hawk) specifically for this environment, targeting the high-impact movement of skaters and street dancers.

KIDS ARE OFTEN TOLD TO BE BRAVE, KIND, HONEST, AND PATIENT — BUT BIG FEELINGS CAN BE HARD TO UNDERSTAND WHEN THEY STAY AS WORDS. LASSO’S WAY: DOORS TURNS THOSE FEELINGS INTO SOMETHING SIMPLE AND VISUAL: DOORS. EACH DOOR BECOMES A MOMENT IN GROWING UP — THE HEAVY DOOR FOR FEAR, THE TRICKY DOOR FOR TRUTH, THE REVOLVING DOOR FOR FRIENDSHIP, THE CRACKED DOOR FOR OPPORTUNITY, AND THE SLEEPY DOOR FOR PATIENCE. TOLD THROUGH TED LASSO’S WARM COACHING VOICE, THE BOOK USES FOOTBALL CULTURE, LOCKER-ROOM VISUALS, BOLD TYPOGRAPHY, AND TEXTURED ILLUSTRATION TO MAKE EMOTIONAL GROWTH FEEL PLAYFUL AND FAMILIAR. IT IS A STORY ABOUT HELPING CHILDREN BELIEVE THAT WHATEVER DOOR LIFE PUTS IN FRONT OF THEM, THEY ARE MORE READY THAN THEY THINK.

Tradition, remastered. This piece is a visual exploration of cultural memory in the digital age. Built around a legacy brand established in 1968, the work strips away the expected commercial aesthetic of Indian sweets and replaces it with a surreal, glitch-heavy dreamscape.

THE HEALTHY SNACK AISLE HAS BECOME A WALL OF SIMILAR CLAIMS. THE HEALTHY BINGE ALREADY HAD FLAVOUR AND A RECOGNISABLE PURPLE IDENTITY, BUT ITS PACK WAS NOT STANDING OUT STRONGLY ENOUGH. THE REDESIGN TREATS PURPLE AS A STRATEGIC WEAPON AND PUTS FLAVOUR FIRST, BECAUSE SNACK BUYERS CHOOSE BY TASTE BEFORE JUSTIFYING WITH HEALTH. BOLD CHIKKI TYPOGRAPHY, STRONGER CONTRAST, AND CLEARER FLAVOUR CUES MAKE THE PACK FEEL WARMER, MORE INDIAN, AND EASIER TO SCAN. IN A CATEGORY SHOUTING “HEALTHY,” THE REDESIGN HELPS THE HEALTHY BINGE WIN THROUGH CHARACTER.