BOMBAY

BOMBAY

DREAMER

DREAMER

GULLY LABS

GULLY LABS

Project
MOTION DESIGN
Client
GULLY LABS
Service
MOTION DESIGN
TEAM

The reality of street culture in cities like Mumbai and Delhi isn't pristine—it's fast, textured, and physically demanding. Gully Labs built the Baaz (Hawk) specifically for this environment, targeting the high-impact movement of skaters and street dancers.

Project

GULLY LABS

Client

GULLY LABS

Service

MOTION DESIGN

MOTION DESIGN

client

GULLY LABS

team

The reality of street culture in cities like Mumbai and Delhi isn't pristine—it's fast, textured, and physically demanding. Gully Labs built the Baaz (Hawk) specifically for this environment, targeting the high-impact movement of skaters and street dancers.

The reality of street culture in cities like Mumbai and Delhi isn't pristine—it's fast, textured, and physically demanding. Gully Labs built the Baaz (Hawk) specifically for this environment, targeting the high-impact movement of skaters and street dancers.

GULLY LABS

GULLY LABS

GULLY LABS

CLIENT

MOTION DESIGN

GULLY LABS

team

If the Baaz represents the "agility of a hawk," the visual identity needs to reflect that exact energy. The idea is to treat the motion graphic not as a traditional, smooth commercial, but as a living, kinetic zine. We capture the tension between raw street energy and premium footwear design by creating a visual rhythm that mimics a skate trick: it starts chaotic and explosive, then snaps into perfect, structured clarity to reveal the product.

If the Baaz represents the "agility of a hawk," the visual identity needs to reflect that exact energy. The idea is to treat the motion graphic not as a traditional, smooth commercial, but as a living, kinetic zine. We capture the tension between raw street energy and premium footwear design by creating a visual rhythm that mimics a skate trick: it starts chaotic and explosive, then snaps into perfect, structured clarity to reveal the product.

If the Baaz represents the "agility of a hawk," the visual identity needs to reflect that exact energy. The idea is to treat the motion graphic not as a traditional, smooth commercial, but as a living, kinetic zine. We capture the tension between raw street energy and premium footwear design by creating a visual rhythm that mimics a skate trick: it starts chaotic and explosive, then snaps into perfect, structured clarity to reveal the product.

A kinetic motion identity and scalable design system built for the Gully Labs "Baaz" sneaker lineup, capturing the raw agility of Indian street culture. It replaces standard 3D product spins with a high-energy, modular "zine" framework and a reusable micrographic toolkit designed for maximum social and e-commerce impact.

A kinetic motion identity and scalable design system built for the Gully Labs "Baaz" sneaker lineup, capturing the raw agility of Indian street culture. It replaces standard 3D product spins with a high-energy, modular "zine" framework and a reusable micrographic toolkit designed for maximum social and e-commerce impact.

A kinetic motion identity and scalable design system built for the Gully Labs "Baaz" sneaker lineup, capturing the raw agility of Indian street culture. It replaces standard 3D product spins with a high-energy, modular "zine" framework and a reusable micrographic toolkit designed for maximum social and e-commerce impact.

A kinetic motion identity and scalable design system built for the Gully Labs "Baaz" sneaker lineup, capturing the raw agility of Indian street culture. It replaces standard 3D product spins with a high-energy, modular "zine" framework and a reusable micrographic toolkit designed for maximum social and e-commerce impact.

To bring this to life, we move away from standard 3D product spins and rely on a hybrid of analog grit and digital precision. The execution is driven by three core pillars: Rhythmic Disruption, Kinetic Texture & Typography,The Micrographic System

To bring this to life, we move away from standard 3D product spins and rely on a hybrid of analog grit and digital precision. The execution is driven by three core pillars: Rhythmic Disruption, Kinetic Texture & Typography,The Micrographic System

To bring this to life, we move away from standard 3D product spins and rely on a hybrid of analog grit and digital precision. The execution is driven by three core pillars: Rhythmic Disruption, Kinetic Texture & Typography,The Micrographic System

To bring this to life, we move away from standard 3D product spins and rely on a hybrid of analog grit and digital precision. The execution is driven by three core pillars: Rhythmic Disruption, Kinetic Texture & Typography,The Micrographic System

Related projects

Related projects
FINANCE RAVE

FINANCE RAVE

ATELIER BY IKEA

ATELIER BY IKEA

NUMATIX

NUMATIX

OPEN FOR TRUTH

OPEN FOR TRUTH

are you ready to be a bombay dreamer?

  • ATHARV KHATRI

    ATHARV KHATRI

    ATHARV KHATRI

    ATHARV KHATRI

    ATHARV KHATRI

    ATHARV KHATRI

    ATHARV KHATRI

    ATHARV KHATRI

    ATHARV KHATRI

    ATHARV KHATRI

    ATHARV KHATRI

    ATHARV KHATRI

    ATHARV KHATRI

    ATHARV KHATRI

© 2026 bombaydreamer.

website made by ATHARV KHATRI.

02:27:13

mumbai, GMT +5:30

are you ready to be a bombay dreamer?

  • ATHARV KHATRI

    ATHARV KHATRI

    ATHARV KHATRI

    ATHARV KHATRI

    ATHARV KHATRI

    ATHARV KHATRI

    ATHARV KHATRI

    ATHARV KHATRI

    ATHARV KHATRI

    ATHARV KHATRI

    ATHARV KHATRI

    ATHARV KHATRI

    ATHARV KHATRI

    ATHARV KHATRI

© 2026 bombaydreamer.

website made by ATHARV KHATRI.

02:27:13

mumbai, GMT +5:30

are you ready to be a bombay dreamer?

  • ATHARV KHATRI

    ATHARV KHATRI

    ATHARV KHATRI

    ATHARV KHATRI

    ATHARV KHATRI

    ATHARV KHATRI

    ATHARV KHATRI

    ATHARV KHATRI

    ATHARV KHATRI

    ATHARV KHATRI

    ATHARV KHATRI

    ATHARV KHATRI

    ATHARV KHATRI

    ATHARV KHATRI

© 2026 bombaydreamer.

website made by ATHARV KHATRI.

02:27:13

mumbai, GMT +5:30