BOMBAY
BOMBAY
DREAMER
DREAMER
GULLY LABS
GULLY LABS
Project
MOTION DESIGN
Client
GULLY LABS
Service
MOTION DESIGN
TEAM
The reality of street culture in cities like Mumbai and Delhi isn't pristine—it's fast, textured, and physically demanding. Gully Labs built the Baaz (Hawk) specifically for this environment, targeting the high-impact movement of skaters and street dancers.


Project
GULLY LABS
Client
GULLY LABS
Service
MOTION DESIGN
MOTION DESIGN
client
GULLY LABS
team
The reality of street culture in cities like Mumbai and Delhi isn't pristine—it's fast, textured, and physically demanding. Gully Labs built the Baaz (Hawk) specifically for this environment, targeting the high-impact movement of skaters and street dancers.
The reality of street culture in cities like Mumbai and Delhi isn't pristine—it's fast, textured, and physically demanding. Gully Labs built the Baaz (Hawk) specifically for this environment, targeting the high-impact movement of skaters and street dancers.
GULLY LABS
GULLY LABS
GULLY LABS
CLIENT
MOTION DESIGN
GULLY LABS
team











If the Baaz represents the "agility of a hawk," the visual identity needs to reflect that exact energy. The idea is to treat the motion graphic not as a traditional, smooth commercial, but as a living, kinetic zine. We capture the tension between raw street energy and premium footwear design by creating a visual rhythm that mimics a skate trick: it starts chaotic and explosive, then snaps into perfect, structured clarity to reveal the product.
If the Baaz represents the "agility of a hawk," the visual identity needs to reflect that exact energy. The idea is to treat the motion graphic not as a traditional, smooth commercial, but as a living, kinetic zine. We capture the tension between raw street energy and premium footwear design by creating a visual rhythm that mimics a skate trick: it starts chaotic and explosive, then snaps into perfect, structured clarity to reveal the product.
If the Baaz represents the "agility of a hawk," the visual identity needs to reflect that exact energy. The idea is to treat the motion graphic not as a traditional, smooth commercial, but as a living, kinetic zine. We capture the tension between raw street energy and premium footwear design by creating a visual rhythm that mimics a skate trick: it starts chaotic and explosive, then snaps into perfect, structured clarity to reveal the product.
A kinetic motion identity and scalable design system built for the Gully Labs "Baaz" sneaker lineup, capturing the raw agility of Indian street culture. It replaces standard 3D product spins with a high-energy, modular "zine" framework and a reusable micrographic toolkit designed for maximum social and e-commerce impact.
A kinetic motion identity and scalable design system built for the Gully Labs "Baaz" sneaker lineup, capturing the raw agility of Indian street culture. It replaces standard 3D product spins with a high-energy, modular "zine" framework and a reusable micrographic toolkit designed for maximum social and e-commerce impact.
A kinetic motion identity and scalable design system built for the Gully Labs "Baaz" sneaker lineup, capturing the raw agility of Indian street culture. It replaces standard 3D product spins with a high-energy, modular "zine" framework and a reusable micrographic toolkit designed for maximum social and e-commerce impact.
A kinetic motion identity and scalable design system built for the Gully Labs "Baaz" sneaker lineup, capturing the raw agility of Indian street culture. It replaces standard 3D product spins with a high-energy, modular "zine" framework and a reusable micrographic toolkit designed for maximum social and e-commerce impact.












To bring this to life, we move away from standard 3D product spins and rely on a hybrid of analog grit and digital precision. The execution is driven by three core pillars: Rhythmic Disruption, Kinetic Texture & Typography,The Micrographic System
To bring this to life, we move away from standard 3D product spins and rely on a hybrid of analog grit and digital precision. The execution is driven by three core pillars: Rhythmic Disruption, Kinetic Texture & Typography,The Micrographic System
To bring this to life, we move away from standard 3D product spins and rely on a hybrid of analog grit and digital precision. The execution is driven by three core pillars: Rhythmic Disruption, Kinetic Texture & Typography,The Micrographic System
To bring this to life, we move away from standard 3D product spins and rely on a hybrid of analog grit and digital precision. The execution is driven by three core pillars: Rhythmic Disruption, Kinetic Texture & Typography,The Micrographic System
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ATHARV KHATRI
ATHARV KHATRI
ATHARV KHATRI
ATHARV KHATRI
ATHARV KHATRI
ATHARV KHATRI
ATHARV KHATRI
ATHARV KHATRI
ATHARV KHATRI
ATHARV KHATRI
ATHARV KHATRI
ATHARV KHATRI
ATHARV KHATRI
ATHARV KHATRI
© 2026 bombaydreamer.
website made by ATHARV KHATRI.
mumbai, GMT +5:30
are you ready to be a bombay dreamer?
ATHARV KHATRI
ATHARV KHATRI
ATHARV KHATRI
ATHARV KHATRI
ATHARV KHATRI
ATHARV KHATRI
ATHARV KHATRI
ATHARV KHATRI
ATHARV KHATRI
ATHARV KHATRI
ATHARV KHATRI
ATHARV KHATRI
ATHARV KHATRI
ATHARV KHATRI
© 2026 bombaydreamer.
website made by ATHARV KHATRI.
mumbai, GMT +5:30
are you ready to be a bombay dreamer?
ATHARV KHATRI
ATHARV KHATRI
ATHARV KHATRI
ATHARV KHATRI
ATHARV KHATRI
ATHARV KHATRI
ATHARV KHATRI
ATHARV KHATRI
ATHARV KHATRI
ATHARV KHATRI
ATHARV KHATRI
ATHARV KHATRI
ATHARV KHATRI
ATHARV KHATRI
© 2026 bombaydreamer.
website made by ATHARV KHATRI.
mumbai, GMT +5:30



