LASSO'S WAY
LASSO'S WAY
Project
PUBLICATION DESIGN
Client
SELF
Service
PUBLICATION DESIGN
TEAM
KIDS ARE OFTEN TOLD TO BE BRAVE, KIND, HONEST, AND PATIENT — BUT BIG FEELINGS CAN BE HARD TO UNDERSTAND WHEN THEY STAY AS WORDS. LASSO’S WAY: DOORS TURNS THOSE FEELINGS INTO SOMETHING SIMPLE AND VISUAL: DOORS. EACH DOOR BECOMES A MOMENT IN GROWING UP — THE HEAVY DOOR FOR FEAR, THE TRICKY DOOR FOR TRUTH, THE REVOLVING DOOR FOR FRIENDSHIP, THE CRACKED DOOR FOR OPPORTUNITY, AND THE SLEEPY DOOR FOR PATIENCE. TOLD THROUGH TED LASSO’S WARM COACHING VOICE, THE BOOK USES FOOTBALL CULTURE, LOCKER-ROOM VISUALS, BOLD TYPOGRAPHY, AND TEXTURED ILLUSTRATION TO MAKE EMOTIONAL GROWTH FEEL PLAYFUL AND FAMILIAR. IT IS A STORY ABOUT HELPING CHILDREN BELIEVE THAT WHATEVER DOOR LIFE PUTS IN FRONT OF THEM, THEY ARE MORE READY THAN THEY THINK.


Project
LASSO'S WAY
Client
SELF
Service
PUBLICATION DESIGN
PUBLICATION DESIGN
client
SELF
team
KIDS ARE OFTEN TOLD TO BE BRAVE, KIND, HONEST, AND PATIENT — BUT BIG FEELINGS CAN BE HARD TO UNDERSTAND WHEN THEY STAY AS WORDS. LASSO’S WAY: DOORS TURNS THOSE FEELINGS INTO SOMETHING SIMPLE AND VISUAL: DOORS. EACH DOOR BECOMES A MOMENT IN GROWING UP — THE HEAVY DOOR FOR FEAR, THE TRICKY DOOR FOR TRUTH, THE REVOLVING DOOR FOR FRIENDSHIP, THE CRACKED DOOR FOR OPPORTUNITY, AND THE SLEEPY DOOR FOR PATIENCE. TOLD THROUGH TED LASSO’S WARM COACHING VOICE, THE BOOK USES FOOTBALL CULTURE, LOCKER-ROOM VISUALS, BOLD TYPOGRAPHY, AND TEXTURED ILLUSTRATION TO MAKE EMOTIONAL GROWTH FEEL PLAYFUL AND FAMILIAR. IT IS A STORY ABOUT HELPING CHILDREN BELIEVE THAT WHATEVER DOOR LIFE PUTS IN FRONT OF THEM, THEY ARE MORE READY THAN THEY THINK.
KIDS ARE OFTEN TOLD TO BE BRAVE, KIND, HONEST, AND PATIENT — BUT BIG FEELINGS CAN BE HARD TO UNDERSTAND WHEN THEY STAY AS WORDS. LASSO’S WAY: DOORS TURNS THOSE FEELINGS INTO SOMETHING SIMPLE AND VISUAL: DOORS. EACH DOOR BECOMES A MOMENT IN GROWING UP — THE HEAVY DOOR FOR FEAR, THE TRICKY DOOR FOR TRUTH, THE REVOLVING DOOR FOR FRIENDSHIP, THE CRACKED DOOR FOR OPPORTUNITY, AND THE SLEEPY DOOR FOR PATIENCE. TOLD THROUGH TED LASSO’S WARM COACHING VOICE, THE BOOK USES FOOTBALL CULTURE, LOCKER-ROOM VISUALS, BOLD TYPOGRAPHY, AND TEXTURED ILLUSTRATION TO MAKE EMOTIONAL GROWTH FEEL PLAYFUL AND FAMILIAR. IT IS A STORY ABOUT HELPING CHILDREN BELIEVE THAT WHATEVER DOOR LIFE PUTS IN FRONT OF THEM, THEY ARE MORE READY THAN THEY THINK.
LASSO'S WAY
LASSO'S WAY
SELF
CLIENT
PUBLICATION DESIGN
LASSO'S WAY
team

THE BOOK TRANSLATES TED LASSO’S ADULT EMOTIONAL LANGUAGE — BELIEF, KINDNESS, VULNERABILITY, TEAMWORK, AND OPTIMISM — INTO METAPHORS A CHILD CAN UNDERSTAND. INSTEAD OF GIVING MORAL LESSONS DIRECTLY, TED BECOMES A COACH FOR EVERYDAY CHILDHOOD MOMENTS.
THE BOOK TRANSLATES TED LASSO’S ADULT EMOTIONAL LANGUAGE — BELIEF, KINDNESS, VULNERABILITY, TEAMWORK, AND OPTIMISM — INTO METAPHORS A CHILD CAN UNDERSTAND. INSTEAD OF GIVING MORAL LESSONS DIRECTLY, TED BECOMES A COACH FOR EVERYDAY CHILDHOOD MOMENTS.
THE DESIGN PULLS FROM AFC RICHMOND’S BLUE, RED, AND YELLOW PALETTE, LOCKER-ROOM POSTERS, FOOTBALL SCARVES, JERSEYS, MATCH-DAY GRAPHICS, HAND-PAINTED TYPE, COMIC FRAMING, ROUGH PRINT TEXTURES, AND THE “BELIEVE” SIGN. THIS MAKES THE BOOK FEEL ROOTED IN TED LASSO WITHOUT BECOMING A DIRECT EPISODE RECAP.
THE DESIGN PULLS FROM AFC RICHMOND’S BLUE, RED, AND YELLOW PALETTE, LOCKER-ROOM POSTERS, FOOTBALL SCARVES, JERSEYS, MATCH-DAY GRAPHICS, HAND-PAINTED TYPE, COMIC FRAMING, ROUGH PRINT TEXTURES, AND THE “BELIEVE” SIGN. THIS MAKES THE BOOK FEEL ROOTED IN TED LASSO WITHOUT BECOMING A DIRECT EPISODE RECAP.
THE DESIGN PULLS FROM AFC RICHMOND’S BLUE, RED, AND YELLOW PALETTE, LOCKER-ROOM POSTERS, FOOTBALL SCARVES, JERSEYS, MATCH-DAY GRAPHICS, HAND-PAINTED TYPE, COMIC FRAMING, ROUGH PRINT TEXTURES, AND THE “BELIEVE” SIGN. THIS MAKES THE BOOK FEEL ROOTED IN TED LASSO WITHOUT BECOMING A DIRECT EPISODE RECAP.








BIG FEELINGS ARE HARD TO EXPLAIN. DOORS MADE THEM EASIER TO OPEN.
BIG FEELINGS ARE HARD TO EXPLAIN. DOORS MADE THEM EASIER TO OPEN.
BIG FEELINGS ARE HARD TO EXPLAIN. DOORS MADE THEM EASIER TO OPEN.
BIG FEELINGS ARE HARD TO EXPLAIN. DOORS MADE THEM EASIER TO OPEN.








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are you ready to be a bombay dreamer?
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ATHARV KHATRI
ATHARV KHATRI
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ATHARV KHATRI
ATHARV KHATRI
ATHARV KHATRI
ATHARV KHATRI
© 2026 bombaydreamer.
website made by ATHARV KHATRI.
mumbai, GMT +5:30
are you ready to be a bombay dreamer?
ATHARV KHATRI
ATHARV KHATRI
ATHARV KHATRI
ATHARV KHATRI
ATHARV KHATRI
ATHARV KHATRI
ATHARV KHATRI
ATHARV KHATRI
ATHARV KHATRI
ATHARV KHATRI
ATHARV KHATRI
ATHARV KHATRI
ATHARV KHATRI
ATHARV KHATRI
© 2026 bombaydreamer.
website made by ATHARV KHATRI.
mumbai, GMT +5:30



