HOW DO YOU MAKE A HERITAGE BRAND FROM 1968 RELEVANT TO A SCREEN-NATIVE GENERATION? YOU DON’T CHANGE THE RECIPE - YOU HACK THE REALITY. LEGACY BRANDS TYPICALLY RELY ON SAFE, SEPIA-TONED NOSTALGIA, WHICH OFTEN FEELS INVISIBLE TO GEN Z. TO BRIDGE THIS GENERATIONAL GAP, THIS PROJECT WEAPONIZES INTERNET AESTHETICS. WE COLLIDED OLD-WORLD CULTURAL WEIGHT WITH NEW-WAVE DIGITAL SURREALISM. BY WRAPPING GRUNGY CRT TEXTURES AND ANALOG FILM GRAIN AROUND HYPER-VIBRANT, DREAMY MOTION GRAPHICS, WE REPOSITIONED A CONVENTIONAL INDIAN SWEET NOT AS A RELIC OF THE PAST, BUT AS A HYPNOTIC DIGITAL ARTIFACT.